Sony’s new Cyber-shot™ T500 offers style and substance with HD video clips

Everyone’s spoiled for choice with the camera that thinks it’s a camcorder. Now it’s easy to capture your favourite moments as sumptuous stills or HD movie clips with the slim, stylish new Cyber-shot™ T500 from Sony.

Available in a choice of eye-catching piano black, silver and red finishes, the chic T500 is packed with Sony technology to help everyone take better-looking pictures.

Alongside sparkling 10.1 effective megapixel still image quality, it’s the first Cyber-shot™ that captures crisp, clear HD movie clips with stereo sound. New HD movie mode allows continuous shooting time of up to 10 minutes per clip. Movie files are recorded in ‘PC-friendly’ MPEG4 AVC/H.264 format. This offers great HD picture quality while keeping files down to a minimum size for convenient saving, sharing and viewing via the web or email.

Sony unveils its show highlights at IFA 2008

IFA Berlin, 28th August 2008 - Sony has re-emerged with an overwhelming digital experience and stunning product news at IFA 2008. Sony today unveiled its IFA highlights and finally demystified its teaser campaign “All becomes clear 28.08.2008”, which were on oversize billboards across the German capital starting August 1. It invited consumers to be curious about the number ‘200’, which marks the debut of world’s first Motionflow 200Hz BRAVIA TV. The campaign alluded to the creative concept of the Sony booth, which boasts giant trees and themed exhibition areas featuring the latest Sony products and entertainment content on a total floor space of 6,000m². The ‘enchanted forest’ concept symbolises a forest canopy embracing every product, every technology, every piece of entertainment content on display, reflecting and exemplifying the ‘Sony United’ philosophy in every aspect. The series of tree clusters invites consumers to explore, to be curious and to be interactive.