Sony unveils its show highlights at IFA 2008

IFA Berlin, 28th August 2008 - Sony has re-emerged with an overwhelming digital experience and stunning product news at IFA 2008. Sony today unveiled its IFA highlights and finally demystified its teaser campaign “All becomes clear 28.08.2008”, which were on oversize billboards across the German capital starting August 1. It invited consumers to be curious about the number ‘200’, which marks the debut of world’s first Motionflow 200Hz BRAVIA TV. The campaign alluded to the creative concept of the Sony booth, which boasts giant trees and themed exhibition areas featuring the latest Sony products and entertainment content on a total floor space of 6,000m². The ‘enchanted forest’ concept symbolises a forest canopy embracing every product, every technology, every piece of entertainment content on display, reflecting and exemplifying the ‘Sony United’ philosophy in every aspect. The series of tree clusters invites consumers to explore, to be curious and to be interactive.